“Parents have
so many issues
that they are
dealing with
that it’s easy
for this issue
to fly under
the radar.”

A Message for Parents

“Whose Kid is It?” is a public awareness campaign designed by parents for parents and other adults in Danvers.

“Whose Kid Is It?” is designed to make adults pause and think about how and where teens get alcohol-which may be in their own home by their own child.

“Whose Kid Is It?” encourages parents to talk to their teens about drinking.

Access is Key

The primary way teens in Danvers access alcohol is from home: either directly or through friends and older siblings.

In a recent survey 80% of 274 high school students reported it is easy or very easy to access alcohol in their own homes. Yet only 57% of parents thought that to be the case. (DanversCARES Fall 2008)

Working Together

We need to raise awareness and work together as a community to protect our kids and prevent the negative consequences of teen drinking.

DanversCARES will provide a series of tips for parents on talking to teens about drinking and ways to prevent teens accessing alcohol at home.

Research indicates that when parents express disapproval of drinking, teens drink less. Teens do listen, even if you think they don’t.

Have you asked?

Most parent say: “It’s not my kid.”….Then whose kid is it?

Have you asked?

Talk to your teen about drinking. For more tips and community dialogue on this campaign visit:



Resources

The Anti-Drug

Why 21

Kids Health

SAMHSA Family Guide

National Institute on Drug Abuse

 

DanversCARES is a community prevention coalition funded by the Office of the National Drug Control Policy: Drug Free Communities Support Program and the Massachusetts Department of Public Health Underage Drinking Prevention Grant. DanversCARES is a program of the town of Danvers, managed through the school department and in conjunction with community partners.